Zapier vs Make: Which Automation Tool is Right for You?

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

"A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!"

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

There is quite possibly nothing worse than copying and pasting data from one platform to another, whether that’s email addresses into an excel spreadsheet or otherwise. Nowadays, there is no reason to be stressed with all of these menial and mundane tasks!

With the increasing complexity of work processes, there has been a growing need to automate tasks to save time and boost productivity. Automation tools have become essential to streamline workflows, reduce manual errors, and achieve efficient results. In this article, we will compare two popular automation tools, Zapier and Make, to help you determine which one would be the best fit for your business needs.

What is Zapier?

Zapier is an automation tool that connects multiple web applications to automate routine tasks without coding. It enables users to create Zaps, which are automated workflows that transfer data between apps. With over 3000 integrations, Zapier can automate various workflows, such as lead generation, social media management, and project management.

What is Make?

Make is another automation tool that aims to simplify workflows by integrating with various applications. Make allows users to create workflows called Recipes, which automate tasks in a similar way to Zapier. Make also offers a range of templates to make the process even easier for users. Make was formerly known as integromat.

So, which tool to use?

We will look at the following factors to determine which tool is the best fit for your business: usability, pricing, top features, customer reviews & feedback, and integrations.

Usability

Zapier is a highly user-friendly automation tool that enables users to create automated workflows with ease. 

One of the main reasons why Zapier is so user-friendly is its drag-and-drop interface, which allows users to create Zaps quickly and efficiently. The interface is intuitive and straightforward, making it easy for users to navigate and understand. 

In addition, Zapier offers a range of pre-built templates that enable users to set up workflows quickly and without any coding knowledge. Its step-by-step approach to building workflows also ensures that users can create complex automations without any confusion or errors. 

Overall, Zapier's user-friendly interface and ease of use make it a top choice for businesses looking to streamline their workflows and improve their productivity.

zapier interface example

Make is an automation tool that is designed to simplify the process of creating workflows. Its user interface is intuitive and straightforward, with a clean and minimalist design. 

The platform provides users with a visual representation of their workflows, allowing them to see how each step fits together. The drag-and-drop editor makes it easy to add new steps to the workflow, and the platform also supports custom scripts, enabling users to add additional functionality as required. 

One potential downside of Make is that it requires some level of programming knowledge, which may make it less accessible for some users. However, for those who are comfortable with coding, Make provides a highly customisable automation platform that can be tailored to meet the specific needs of a business. 

Overall, while Make may not be as user-friendly as some other automation tools, its powerful features and flexibility make it a popular choice for businesses looking to create highly customised workflows.

make interface example

For usability, Zapier wins for us. 1-0.

Pricing

Zapier has a free plan that allows users to create up to 5 Zaps and perform up to 100 tasks per month. Its premium plans start from £25 per month (correct as of Feb 2023), which offers more Zaps and tasks, as well as additional features. 

Make is free to use, but it charges a fee for premium features. Its paid plans start from $10.59 per month (correct as of Feb 2023).

In terms of pricing, Make wins as it offers a more affordable range of pricing plans. 1-1.

Top Features

Let’s compare the features of Zapier and Make to help make a decision about which tool is best for you.

Zapier’s Features

Zapier offers a wide range of features that enable businesses to automate their workflows effectively. One of the most useful features of Zapier is its ability to connect with over 3,000 apps, allowing users to create automated workflows that span multiple platforms. 

This enables businesses to streamline their processes and reduce manual work, saving time and increasing productivity. 

Zapier also offers a range of pre-built templates that make it easy for users to get started with automation. These templates cover a wide range of use cases, from social media marketing to customer support, and can be customised to meet the specific needs of a business. 

Another key feature of Zapier is its ability to create multi-step workflows, enabling users to build complex automations that can trigger multiple actions across different platforms. 

Zapier also provides users with the ability to schedule workflows, ensuring that tasks are completed at specific times or on specific days. 

Finally, Zapier provides users with detailed analytics and reporting, enabling them to track the performance of their workflows and make data-driven decisions to improve their processes. 

Make’s Features

Make offers a range of features that enable businesses to automate their workflows with precision and control. 

One of the most useful features of Make is its ability to support custom scripts, which can be used to add functionality to workflows or automate processes that are not natively supported by the platform. This level of customisation enables businesses to create highly tailored workflows that meet their specific needs. 

Make also provides users with the ability to create multi-step workflows, enabling them to build complex automations that can trigger multiple actions in a sequence. 

Another key feature of Make is its ability to work with a wide range of data sources, including APIs, databases, and third-party services. This enables businesses to integrate their data sources and create workflows that can automate data processing tasks. 

Make also provides users with detailed analytics and reporting, enabling them to track the performance of their workflows and make data-driven decisions to improve their processes. 

Finally, Make offers a range of collaboration features, allowing teams to work together to build and manage workflows.

When it comes to the range of features, Zapier takes the top spot. 2-1.

Customer Reviews

Zapier has a vast community of users who praise its ease of use and excellent customer support. With 4.5 out of 5 stars on G2 they have a strong user base. 

zapier reviews

Make also has positive reviews on G2 but there are a lot less people that have left reviews. Some users have commented on its interface and said that the functionality is lacking. 

make reviews

Overall, Zapier wins in terms of customer feedback and satisfaction. 3-1.

Integrations

Zapier offers a vast range of integrations with over 3,000 apps, making it one of the most comprehensive automation platforms available. 

The platform supports integrations with: 

  • Popular apps like Salesforce, Shopify, Gmail, Trello, Asana, and Slack. 
  • Zapier also supports integrations with a wide range of social media platforms, including Twitter, Facebook, Instagram, and LinkedIn. 
  • Some of the more niche integrations include tools like Hunter, which helps users find and verify email addresses, and ClickSend, which enables businesses to send SMS messages and voice calls. 
  • Zapier also offers integrations with a range of data sources, including Google Sheets, MySQL, and SQL Server, making it easy to automate data processing tasks. 
  • Finally, Zapier offers integrations with a range of e-commerce platforms, including WooCommerce, BigCommerce, and Magento, making it easy for businesses to automate their e-commerce processes. 

Overall, Zapier's extensive range of integrations enables businesses to create powerful, customised workflows that streamline their processes and improve their productivity.

Make also supports a wide range of integrations. The platform is designed to work with custom scripts, which can be used to integrate with third-party services and data sources. This enables businesses to create highly tailored workflows that meet their specific needs. 

Some of the popular integrations that are available with Make include:

  • Google Sheets, Slack, Trello, GitHub, and JIRA. 
  • Make also supports integrations with a wide range of APIs and webhooks, making it easy to connect to custom data sources and services. 
  • Additionally, Make offers integrations with a range of database systems, including PostgreSQL, MySQL, and MongoDB, allowing businesses to automate their data processing tasks. 
  • One of the key strengths of Make is its ability to support custom integrations, enabling businesses to build workflows that integrate with any service or platform that provides an API or webhook. This level of customisation makes Make a highly flexible and powerful automation platform that can be tailored to meet the needs of any business. 

Overall, Make's integrations enable businesses to automate their workflows and integrate with a wide range of services and data sources, providing them with greater control and flexibility in their automation processes.

When it comes to integrations, we have to make it a tie here as both tools have a wealth of options. 4-2.

Which is best for your business?

When to use Zapier

Zapier is ideal for businesses that need to automate complex workflows and require a range of advanced features. Its affordable pricing plans and excellent customer support make it a reliable option. 

When to use Make

Make is best suited for small businesses that need to automate simple tasks and are looking for a free automation tool. Its range of templates and ease of use make it an attractive option for new users.

In conclusion, both Zapier and Make are powerful automation tools that can help businesses streamline their processes and improve their productivity. Zapier is a user-friendly platform that offers a vast range of integrations with over 3,000 apps, making it one of the most comprehensive automation platforms available. Its user-friendly interface and pre-built templates make it easy for businesses to automate their workflows without the need for technical knowledge. 

On the other hand, Make is a highly customisable automation platform that enables businesses to build custom workflows and integrations using their own scripts. Its flexibility and ability to support custom integrations make it a powerful tool for businesses that require more advanced automation capabilities. While Zapier is more suitable for businesses that need a user-friendly, out-of-the-box solution, Make is better suited for businesses that require a higher level of customisation and control over their automation processes. Ultimately, the choice between these two automation tools will depend on the specific needs of each business, but both offer powerful automation capabilities that can help businesses improve their output and workflow efficiency.

Enjoy all of the spare time you have now that you’ve automated your business processes!

Just a heads up, some of the links in this article may be affiliate links, meaning we may make a small commission on any sign-ups or purchases for the tools we recommend.

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