Ramp CRM vs HubSpot - Which is the Best All-in-One Marketing Platform?

Customer Relationship Management (CRM) systems are an important tool for businesses of all sizes, as they help to manage customer interactions and improve sales processes. 

However, using a CRM system can come with its challenges, such as limited features or difficulty in implementation. 

In this article, we will compare two all-in-one marketing platforms - Ramp and HubSpot - to determine which one is the best fit for your business needs.

What is Ramp CRM?

Ramp CRM is a sales and marketing platform that offers a range of features to help businesses manage their customer interactions, generate leads and automate marketing campaigns. 

Some of the key features of Ramp CRM include lead management, email automation, opportunities and pipeline, paid ads reporting, email marketing, workflows, membership and community tools and website analytics (to name just a few!)

The software also integrates with popular tools such as Slack, Google Drive and Zapier to streamline workflows and improve productivity.

What is HubSpot?

HubSpot is a leading all-in-one marketing platform that provides a range of tools to help businesses attract, engage, and delight customers. The software includes features such as email marketing, social media management, lead generation, and customer relationship management. HubSpot also offers a range of integrations with popular tools such as Salesforce, Shopify, and WordPress.

1. Usability

When it comes to usability, both Ramp and HubSpot are relatively easy to use, even for those who have limited experience with CRM systems. 

However, Ramp has a more user-friendly interface and more intuitive navigation, making it easier to find and use the various features. 

Winner - Ramp 1:0

2. Pricing

Ramp CRM offers a more affordable pricing model compared to HubSpot, making it a more cost-effective solution for small to medium-sized businesses. Ramp's pricing model starts at £197 per month and scales to £497, with the top plan including unlimited users! 

This makes it an incredibly attractive CRM for any business with 2+ users, since HubSpot’s ‘per user’ models quickly makes it an expensive investment.

Winner - Ramp 2:0

3. Top Features

Both Ramp and HubSpot offer a range of features that are designed to help businesses manage their customer interactions and improve their sales processes. 

Top features of Ramp CRM

Warning: this is a pretty long list! Ramp CRM might be a relatively new player in the all-in-one marketing platform market that has made significant strides in a short amount of time. 

Ramp is a unicorn software that has combined all of the best features of existing CRMs and marketing automation tools into a single platform that is easy to use AND affordable.

1. Email, SMS & Messaging
2. Contact Database & Management 
3. GMB Call Tracking
4. Business Phone Number 
5. Call Forwarding 
6. Call Reporting
7. Call Recording
8. Missed Call Text Back
9. Social Media Planner
10. Media Library 
11. Website Tracking
12. Marketing Automation 
13. Email Marketing
14. Trigger Links
15. Drag and Drop Email Builder
16. Newsletter Builder
17. Email Integration 
18. Email Deliverability
19. Calendar Integrations
20. Appointment Setting
21. Scheduling Software
22. Webchat Integration 
23. FAQ Auto Replies 
24. Automated Workflows
25. Surveys & Questionnaires 
26. Online Form Builder 
27. Pop Up Forms
28. Web Form Embeds
29. Lead Management
30. Conversion Attribution
31. Performance Reporting
32. Payments & Invoicing
33. Text 2 Pay
34. Products Purchases 
35. Subscription Setup
36. Coupons
37. Pipeline Automation
38. Integrations
39. Referrals & Affiliates
40. Membership Area
41. Course Builder
42. Reviews & Reputation
43. Google Ads Reporting 
44. Facebook Ads Reporting 
45. Ad ROI
46. AI Content
47. Blog Feed
48. Marketing Analytics 
49. Dashboard Software
50. Blog Software 
51. Website Funnel Builder
52. Sales Tracking
53. User Permissions
54. Mobile App

What makes Ramp stand out is its focus on providing a comprehensive set of tools for businesses of all sizes, without the steep price tag associated with some of the more established players in the market. 

Despite being a relatively new entrant, Ramp has quickly gained popularity among businesses of all sizes, thanks to its ability to deliver the necessary features for marketing, sales, and customer service automation, all in one place.

Top features of HubSpot

Need we introduce HubSpot? I’ts been a leader in the industry for many years and offers a wealth of features and functionality depending on your plan:

1. Google Ads
2. Exit Intent Forms
3. Blog Software
4. Marketing Analytics & Dashboard Software
5. Dedicated IP Address
6. Online Form Builder
7. Landing Page Builder
8. Calls-to-Action
9. Lead Capture Software
10. Social Media Management Software
11. Email Hosting
12. Squeeze Page Builder
13. Behavioral Targeting
14. Ad ROI
15. Campaigns
16. Email Marketing Tools
17. Ad Builder
18. Web Forms
19. Online Form Maker
20. Drag and Drop Email Builder
21. Newsletter Builder
22. Ad Management
23. Site Search
24. SEO Marketing Software
25. Project Management Software
26. Pop-Up Forms
27. Marketing Automation 
28. Chatbot Builder
29. Contact Database & Management 
30. Lead Management & Tracking 
31. Team Email
32. Live Chat Software
33. Video Hosting
34. List Segmentation
35. ABM Software
36. Sales Pipeline Management 
37. Conversation Intelligence
38. Business Insights
39. Email Integration
40. Deal Tracking 
41. Payments
42. Sales Tracking 
43. Task Management 
44. Scheduling 
45. Forecasting 
46. Deal Pipeline
47. KPI Software
48. Call Recording
49. User Permissions
50. Sales Reports & Performance Management
51. Sales Leads & Prospecting Software
52. Sales Automation Tools Sequences
53. Quote Software
54. Mobile App

With Ramp offering more features and automation tools compared to HubSpot, including advanced workflow automation which can save businesses time and improve their productivity, we have a clear winner in this category!

Winner: Ramp 3:0

4. Customer Reviews & Feedback

When it comes to customer reviews and feedback, HubSpot receives higher ratings and positive feedback compared to Ramp down to the sheer number of users. On review sites such as G2 and TrustPilot, HubSpot is rated higher for its overall performance, customer support, and ease of use. 

Winner: HubSpot, but we’re sure Ramp will catch up given its ever-growing user-base. 3:1 

5. Integrations

Both Ramp and HubSpot offer a range of integrations with popular tools such as Salesforce, Google Drive and Zapier. 

However, HubSpot offers more integrations compared to Ramp, making it a more flexible solution for businesses that rely on multiple tools. 

That said, Ramp covers major tools that most businesses need to integrate with, and since it partners with Zapier, the opportunities are endless.

Winner: it’s a tie for this section! 4:2

So, which CRM is best for your business?

Both Ramp and HubSpot are powerful all-in-one marketing platforms that offer a range of features to help businesses manage their customer interactions and improve their sales processes. 

However, based on our comparison, Ramp is the best all-in-one marketing platform for businesses due to its comprehensive features, ease of use, affordability, and automation tools. 

Nonetheless, businesses that rely on a range of integrations and need the highest-rated customer support may find that HubSpot is a better fit for their needs. 

Ultimately, the decision between Ramp and HubSpot will depend on the specific needs (and budget) of your business.